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Get to know Tish Flooring: a new brand, a new business strategy

Nineteen years ago, Realty Carpet, Inc. was founded on the premise that offering “low prices and honest deals with no gimmicks” would appeal to buyers, particularly Realtors.  Thanks to the trust of its customers and affiliated Realtors and Designers, Realty Carpet, Inc. prospered.  Now, in 2011, the locally-owned and operated company’s growth continues with a wider assortment of flooring products and an exciting expansion of its position as the leading ‘shop-at-home’ flooring company in central Indiana.  With more concentration than ever on offering wholesale prices, convenient in-home appointments (evenings & weekends), and virtually unlimited styles, textures, and colors from some of the best brands in the world, we proudly announce: TISH FLOORING, INC. And, with a more stylized identity, our brand will extend our reach to consumers, while continuing our tradition of offering the region’s best “In-Home Shopping at Wholesale Prices” experience.

The Tish Flooring rebranding process officially launched on Monday, September 12 with a ribbon cutting ceremony hosted at Tish Flooring’s show room. Members of the Greater Indianapolis Chamber of Commerce attended the event to join Tish in celebrating its new brand strategy.

“We are very excited to introduce Tish Flooring to Indiana,” said Harry Tishler. “We wanted our brand to reflect the personality of our company.  As Realty Wholesale Flooring, designers and real estate professionals have entrusted us with their buyers and sellers for almost twenty years. Now, Tish Flooring, with a more stylized identity, invites homeowners and end users of all types to experience installed, wholesale prices for hardwood, tile & stone, carpet, etc. – a value proposition not available at any other flooring company in this region.  We wanted our brand to clearly convey this message, to extend our reach, and to continue our tradition of In-Home Shopping at Wholesale Prices.”

Only at Tish Flooring can homeowners, Realtors and Designers get free, no-obligation estimates, look at a variety of samples in their own space, and make decisions about their project without ever leaving their home or office. Of course, our Indianapolis showroom is available by appointment as well.  For special offers, tips and product information, “like” us on Facebook at, follow us on Twitter at @tishflooring, and check out our before & after videos on YouTube and Facebook.

As always, you can reach us at 317-879-TISH (8474) to request a free, no-obligation estimate, set a showroom appointment, or ask us anything about flooring. And you’ll still get a low, wholesale price, a convenient appointment, and an honest, friendly reply – some things never change!